Why Businesses Need to Invest in Content Marketing in 2023

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Why Hiring a Content Marketing Manager is Crucial for Business Growth in 2023

The Importance of Skilled Content Marketing Managers

As businesses look for ways to stand out and build a strong online presence, they will need to hire skilled content marketing managers who can create, manage, and distribute content across various channels to attract and engage their target audience.

A content marketing manager can help businesses to optimize their results by developing a content strategy, managing content production, and analyzing content performance. With the increased competition and importance of digital presence, a content marketing manager can be a valuable asset for any business.

"Great content marketing requires that you go beyond the mere tactics of SEO and content creation, and focus on building a team with a broad range of skills that can effectively collaborate and execute a cohesive strategy. Without skilled content marketing managers to lead and guide these teams, businesses will struggle to produce the high-quality, engaging content that is necessary to succeed in today's digital landscape."
- Rand Fishkin, CEO and Co-Founder of Moz

Investing in a content marketing manager can help a business to increase its reach, generate more leads, and build long-term customer relationships, ultimately leading to business growth and success.

The Data Backs Up the Importance of Marketing

The data backs up the importance of content marketing for businesses. According to Statista, content marketing spending in the UK increased by 28.29% in 2022. The IPA Bellwether Report also found that UK marketing budgets continued to grow in the last three months of 2022, suggesting that businesses are investing more in marketing despite economic uncertainty.

In addition to its benefits for audience engagement and thought leadership, content marketing is also a cost-effective way to drive business results. Unlike traditional advertising, which can be costly and easily ignored, content marketing creates value for the audience and can be distributed across a variety of channels, including social media, email, and search.

According to a report by the Content Marketing Institute, content marketing generates three times as many leads as traditional outbound marketing and costs 62% less. Additionally, businesses that consistently produce and distribute content see higher web traffic and increased engagement on their social media channels.

In conclusion, content marketing is a vital part of any modern marketing strategy. By producing high-quality content that informs, educates, and engages the target audience, businesses can build brand awareness, establish thought leadership, and drive meaningful business results.

The Leading Content Marketing Investment Areas for B2B Marketers in the UK in 2023

The top goals for investing in content marketing are brand awareness and credibility/trust, according to the CMI research report. Investment in video is also expected to rise from 69% in 2022 to 78% in 2023. Additionally, 57% of B2B marketers anticipate investing in social media/community building, up from 37% in 2022.

Content Marketing Teams Are Growing

The number of people working in content marketing teams in the UK is expected to increase significantly, according to research conducted by Optimizely. More businesses are recognizing the importance of proving ROI and investing in marketing during a recession. As a result, 78% of B2B marketers expect investment in video during 2023, up from 69% the previous year.

"The content marketing industry continues to evolve, and businesses need to keep up in order to stay relevant. Skilled content marketing managers are essential to help businesses create compelling content that attracts and engages their target audience."
- Ben Plomion, Chief Growth Officer at GumGum

The Most In-Demand Skills within Marketing

The most in-demand skills within content marketing for 2023 include digital marketing skills, paid social, search engine optimization, content and copywriting, marketing and brand strategy, data analytics, commercial marketing, e-commerce, D2C and retail media, podcast production, and advertising.

I want to hire, who do I contact?

Tim Dixon
Marketing Search Specialist

Call: 0207 971 1066
Email: tdixon@beagletalent.com
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