A mini-budget, but in name only. The chancellor’s announcement of the UK’s biggest tax cuts in 50 years has got advertising leaders debating what it means for the industry and the country’s already fragile economy. Here’s what they’re saying.

Meanwhile, leaders of the UK’s advertising trade bodies gave the mini-budget a cautious welcome and encouraged Kwarteng to draw on the industry to help stimulate economic growth.

Richard Lindsay, the IPA’s legal and public affairs director, said: “The chancellor’s mini-budget is intended to boost economic growth, this new government’s stated priority. Advertising fuels the economy and drives growth, promoting competition and driving down prices for consumers – critical during the cost of living crisis.

'Right strategy, bad timing': UK ad industry reacts to shock mini-budget

A mini-budget, but in name only. The chancellor's announcement of the UK's biggest tax cuts in 50 years has got advertising leaders debating what it means for the industry and the country's already fragile economy. Here's what they're saying.

Duncan Carter

Duncan Carter

Digitial Marketing Manager at Beagle Talent

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