Insider Knowledge – Episode 5 with Zoe Cunnington, Head of Talent Acquisition for Informa Tech & Global Support

Episode 5 of Insider Knowledge with Zoe Cunnington, Head of Talent Acquisition for Informa Tech & Global Support. An insightful podcast, Zoe has an impressive background having worked in recruitment, agency side, to now as Head of Talent Acquisition for Informa.


She explains to really stand out from the crowd, businesses need to speak directly to candidates in a way that appeals to their aspirations and intrinsic motivations.  With the skills deficit in certain job markets, companies have to work harder to attract employees. A large salary isn’t enough anymore. Instead, a strong employer brand – one that reflects a positive culture – is equally as important.


She also explains about having an effective, engaging and inclusive job description is key. It should outline your organisational values, trust, mission and provide an accurate, interesting account of the skills and competencies required for the role. A good job description should provide clarity for the individual and the manager so it’s important to get it right.

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