Insider Knowledge – Episode 3 – Nick Watt, Director of Client Ops at Demand Exchange

The purpose of content marketing is to persuade a person to take action. Content should entice someone with valuable, engaging, and relevant information. Consumers expect brands to serve as connectors.

 

There are two sides of the “connection” coin in digital marketing: the first is your targeting, and the second is your marketing content itself. Targeting is the technical side, and it involves researching who your ideal customers are, which types of media they consume, and where they hang out. If your target market is wrong, it doesn’t matter how great your content is because the people seeing it simply won’t be interested.

 

Ultimately, you want your customers to return to you, again and again, to hold you above the competition as the best place for information and service in your field. Effective marketing is all about understanding what the customer is looking to solve and creating solutions to help them achieve that goal. This approach is the definition of adding value for your audience.

Listen to Nick Watt, his experiences, what his current company, Demand Exchange, do, and some of the challenges we face in recruitment today.

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