Soccer stars Lionel Messi, Neymar Jr. and Raheem Sterling run with fans of different ages, nationalities, ethnicities and abilities in a hero ad.

Budweiser has been heavily involved in soccer for years and is the official beer of the FIFA World Cup. With this year’s tournament being held in Qatar, a country where alcohol is tightly regulated, the AB InBev-owned brand is looking for ways to remain heavily involved with initiatives in both the host country and abroad.

Some of these efforts put the focus on the brand’s non-alcoholic beer, including in the tagline on the video ad and by serving Budweiser Zero in the stadiums. The overall push includes the U.S., where soccer does not enjoy the same popularity as in other countries like Brazil and the United Kingdom.

The World Is Yours To Take | Lionel Messi, Neymar Jr, Raheem Sterling | FIFA World Cup 2022

No matter your tunnel, the world is yours to take. Lionel Messi, Neymar Jr, Raheem Sterling, and inspirational influencers from all over the world are leading the way for the upcoming FIFA World Cup in Qatar.

Budweiser focuses on positive change in global World Cup campaign

Soccer stars Lionel Messi, Neymar Jr. and Raheem Sterling run with fans of different ages, nationalities, ethnicities and abilities in a hero ad.

Duncan Carter

Duncan Carter

Digitial Marketing Manager at Beagle Talent

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