It’s a known fact that startups are constantly on the lookout for talented people. Attracting talent to your company is an important part of running any successful organisation, and startup founders know this better than anyone. That being said, there are a number of ways you can entice new hires without breaking the bank or spending too much time away from your business model. One way is by using swag!
The startup space may not have the same resources that established tech companies do, but what it lacks in funds, it makes up for with passion. The thrill of industry disruption naturally attracts people who are motivated by new ideas and innovation, and startups boast tight-knit teams unified by their dedication to their values and work. You want to onboard candidates who will be able to bring your company’s mission to life, so you can’t just hire anybody. In fact, recruiting the right candidates to build your dream team is easier said than done.
“Employees are a company’s greatest asset; they’re your competitive advantage,” Anne M. Mulcahy, the former chief executive officer of Xerox once said. “You want to attract and retain the best.” Her words should resonate whether you’re running a multinational corporation like Xerox or a small startup firm. However, large firms arguably have a much easier time attracting talent. Startup businesses like yours need to use their ingenuity to attract the best talent.
Enticing talent to bypass big corporations and join your startup firm may seem daunting, but remember that as an entrepreneur, you’re known for your creativity and problem-solving skills. Use that ingenuity when thinking about how to attract talent, and it’s sure to pay dividends.
Founders looking to recruit for their startups have a number of hoops to jump through. For one, the average cost of hiring a new employee hovers around £4,400 — an expense that can be extremely high for new companies. But startups have unique advantages over other companies when it comes to onboarding new talent. Instead of strictly sticking to traditional recruiting channels, startups can leverage social media, existing personal connections, and other avenues to find potential teammates. Startup leaders promise new candidates the opportunity to explore brand-new horizons in tech, and that prospect alone can be enough to draw in passionate applicants.
Or maybe there is another way?
Instead of spending an average of £4,400 on a recruitment fee for entry-level talent, why not explore getting them for free?
Here at Beagle Talent, we don’t *just* specialise in senior, interim and permanent appointments – we’re here to remove obstacles to growth for our clients, whatever that looks like.
We’re keen to understand these challenges and help you solve them.
If your business could have access to free entry-level marketing talent, would this interest you? Answer our poll on LinkedIn