71% of organisations we spoke to list Big Data as one of the most significant trends they face, with 67% also listing IoT. 70% of these organisations feel they’ll be at a competitive disadvantage too if they don’t adopt Big Data. 66% of organisations plan to invest in IoT over the next 2 years, and 56% will invest in Big Data. But 23% fear there’s a lack of necessary IT infrastructure to adopt technology for IoT and Big Data.

And like many technology verticals, there is a skills shortage in big data and artificial intelligence. In the UK alone, there are up to 230,000 data roles unfilled.

While one of the advantages of big data is its potential to cut through the noise to see underlying patterns, we’ve collected a plethora of statistics to help you connect with your customers, reach your target audience, and boost conversions.